The eighth-generation heir to a farm in eastern Chiba prefecture, Yudai Ishida always knew that he would carry on his father’s work. But first he earned a degree in business management and worked in public relations to learn marketing. The father-son duo have since expanded their sweet-potato offerings beyond the produce itself to include flavorful steamed and dried packaged items and a confection, too.
“Fresh out of the ground, sweet potatoes are green and unfit for processing,”says Ishida. “We tested the best curing method for preserving their flavor and eventually settled on an earthen cellar we built by hand.” The Ishidas’ highly nutritional, all-natural products include moist-fleshed, steamed sweet potatoes that last for 30 days, and a bite-sized, chewy sun-dried offering that’s sure to win over gummy fans.
◎Ishida Farm, Inc.
876 Arakita Katori-shi Chiba
（The Cuisine Magazine /April 2020）